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Digital and the buyers market

Perhaps one of the most visible changes that digital technology has made an impact is the way retail customers now view and engage with brands. With a wealth of choice available, customers are empowered with knowledge and choice, and it is indeed a buyer's market in the retail landscape.

In order to standout amongst the competition, retailers must have excellent digital touch-points with their customers. Convenience is now key. Customers know what they want and when they want it, and any barrier to that process is therefore disregarded.
With less control over the online consumption and reputation of brands, it is essential for retailers to protect and promote themselves through the strategic implementation of digital tools, multi-channel accessibility, and innovative web and user experience design.

Crafting an integrated omni-channel customer experience with Komosion

We use a strategic plan framework that utilises four repeated discover,define, deliver and drive phases in accordance with an agile management philosophy that makes sure that projects are flexible, cover all bases, and are delivered on time and within budget.

By analysing the existing customer journey offered by our clients we are able to identify and eliminate pain points as well as enunciate customer value propositions using our consultancy and digital expertise.

Backed by Drupal,
Komodo Canvas is our new content management system that utilises an open source framework making sure our clients always have access to best practice digital solutions held to a global standard.

If you want to know more about how we can help you use best practice techniques for victory in the retail space contact
Arun Mistry.