Responsive Design

In times gone by having a website was optional. Today it’s a given but the landscape has changed.

Consumers are increasingly using their smartphones and tables to access the internet with varied results. Most can’t navigate effectively, their fingers are too big to click on buttons and they need to zoom in and out to view specific content. All of which can be very frustrating.

Currently 65% of Australians have web-enabled smartphones -
of these 90% regularly perform local searches
78% engage in product comparisons and
41% have made purchases.

Given these stats, can your company afford to ignore the poor user experience delivered to smartphone users?

If your answer is no, then you need a responsive website.