What is a Content Management System (CMS)

Relying on outbound sales messages to generate profitable business in today’s economy will more than likely leave you – and your brand – waiting in vain for a stampede of customers. Consumers today are far less likely to believe advertising messages than personal recommendations from friends, and even strangers. TripAdvisor anyone?

The key to establishing a successful engagement programme is to understand what your customers are looking for, and then give it to them. But here’s the rub. It needs to be served up in a palatable, digestible and tasty fashion so that there’s as much in it for the consumer –information that’s relevant to their need or desire, for example – as for your business – products to purchase that will satisfy their need, for example.

In effect, a CMS allows your business to become a ‘custom publisher’, speaking directly with your customers and prospects in a thoughtful, relevant and timely fashion. Imagine being able to:
• Define and segment target audiences
• Create and publish relevant messaging to various target segments
• Tap into new prospects
• Drive and manage new business leads
• Listen to prospect feedback
• Control and adapt your Brand positioning
• Effectively measure ROI

It’s all at your fingertips with the Komodo CMS.